|As we head into the summer, I thought it might be nice to feature an advertising series that epitomizes cool, care-free and refreshing. One series that immediately came to mind was Bacardi's series in the 80's featuring Telly Savalas. These ads are all set in warm, inviting tropical locations, where this Greek actor looks quite at home.|
|I think one thing that makes these ads interesting to me, is the no-nonsense attitude. Bacardi did a great job pairing this series with an appropriate actor. Telly's a tough guy... so you figure if this will help him relax and smile... well... enough said!|
|There's also a great dry sense of humor to these ads that really pair well with Telly's acting style. Like the lines "Bacardi Rum 'With a character all of its own'" and "it's got bite". I'm sure part of the reason for this style of humor was that these ran in a British publication... but I find that it seems to suit both the product and celebrity sponsor well.|
To see these ads and more similar-themed ones, check out more of our Bacardi ads with Telly Savalas.