Posted by Administrator on 4/6/2012 to
Featured Ad Series of the Week
Advertising is such a visual medium, it's no surprise that companies put a lot of effort into their artwork. Honeywell is a great example. They ran a very successful ad campaign in the 60's and 70's using sculptures that they created from their computer components. These sculptures were mainly of animals, and the detail is just incredible! | |
From first glance, these ads just look like drawings of animals. It's not until you look closer that you realize they're bits of wire, circuit boards and other computer components. | |
They also did a great job at making the copy text match up with the featured sculpture in the advertisement. The result of all this, is an advertisement that captures your attention. To take in all the details, you have to look at these ads for awhile... and with any luck... Honeywell might come to mind the next time you think about computers. |
Check out the rest of our Honeywell Computer Component Sculpture ads: