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Welcome to our blog! We'll be posting all sorts of interesting ads to our blog. Many of these advertisements are highly controversial due to the time-period they were created in. We're sharing these ads because we find them to have historical interest... not because we promote their messages! Please join in the conversation and comment on our blog posts, we'd love to hear your thoughts and insights!

Honeywell Computer Component Ads

Posted by Administrator on 4/6/2012 to Featured Ad Series of the Week

Advertising is such a visual medium, it's no surprise that companies put a lot of effort into their artwork. Honeywell is a great example. They ran a very successful ad campaign in the 60's and 70's using sculptures that they created from their computer components. These sculptures were mainly of animals, and the detail is just incredible!
From first glance, these ads just look like drawings of animals. It's not until you look closer that you realize they're bits of wire, circuit boards and other computer components. 
They also did a great job at making the copy text match up with the featured sculpture in the advertisement. The result of all this, is an advertisement that captures your attention. To take in all the details, you have to look at these ads for awhile... and with any luck... Honeywell might come to mind the next time you think about computers.

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