This is a 1968 ad for a South Bend Finalist Reel! The size of the ad is approximately 8.5x11inches. The caption for this ad is 'New from the new South Bend Company a $15 fly reel that acts like a $100 one' The ad is in good overall condition, with some light wrinkling. This vintage ad would look great framed and displayed! Add it to your collection today!