This is a 1975 ad for a Rapala lures: Original Floating Rapala, Magnum Floating Rapala, Floating Jointed Rapala, Deep River Rapala, Sinking Magnum Rapala and Countdown Sinking Rapala! The size of the ad is approximately 8.5x11inches. The caption for this ad is 'Six Rapalas. Why?' The ad is in great condition. This vintage ad would look great framed and displayed! Add it to your collection today!